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Presenting a new brand for a new age

Our institution has spent nearly half a century bringing new life into this world. As most of you know, in the last five years or so, we have acquired several new capabilities. Today we have a team of brilliant surgeons working with cutting edge technology to provide advanced healthcare and surgical treatment in a number of specialities ranging from brain and spine surgery to arthroscopy to joint replacement and so on. With all that, we continue to be guided by my mother’s code of service to society, providing free treatment to any number of needy patients. In fact, our capacity for service has increased tenfold, to meet the rising needs of our society.

We are now poised to take things to the next level. But, in order to chart the right course, a good navigator must pause and consider many things. And so we did.

We have been through a deep and profound process of introspection. A process which yielded answers to who we are, what is our DNA, who we want to be and how we plan to get there. Based on this we have identified the 3 values which will catalyse our growth in future – excellence, empathy and ethics.

In keeping with this, we thought it only apropos that the face of our institution reflect its soul. So, it gives me great pleasure to unveil our new brand.

Our logo is the graphic expression of our ethos. It is both our beacon and standard, emphasising who we are and why we do what we do.

The blue arrow that forms the core of our logo symbolises our central value of ethics. It is what defines us and is the glue that binds and guides us constantly. The arrow of ethics is sheathed in the two other values that define us. Green symbolises our excellence in every sphere of healthcare while orange embodies the empathy that inspired Dr Sita Bhateja to found this institution. Together they form the multi-faceted arrow that is our compass, bringing hope to each and every one of our patients.

With the launch of this, our new brand identity, we reaffirm our mission to bring hope to patients through empathetic healthcare and a commitment to medical excellence.

Dr Arvind Bhateja is an accomplished neurosurgeon, Medical Director of Sita Bhateja Speciality Hospital and son of our founder Dr Sita Bhateja


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